Siraa
Fine-jewellery storefront for a Jaipur workshop, gold vermeil, recycled silver and lab-grown diamonds, with bridal commissions and insured delivery.
Overview
Siraa makes jewellery by hand in Jaipur, and the site sells it the way a good showroom does: trust first, then the piece. Hallmarking, IGI-certified stones, 15-day returns and lifetime repairs sit right under the hero, because those are the questions an Indian buyer asks before spending ₹20,000 online. Collections split into earrings, rings, necklaces and bridal, with a separate commission path for made-to-order bridal sets and studio visits by appointment.
Key features
- Category shopping: earrings, rings, necklaces, bridal
- Trust strip: BIS hallmark, IGI certificates, returns, lifetime care
- Product grid with ₹ pricing, badges and add-to-bag
- Bespoke commission and studio-visit enquiry flow
- Editorial serif typography and warm luxury palette
- Mobile-first responsive layout
Pipeline
- 1
Shopper lands on the seasonal collection
- 2
Trust markers answer hallmark and returns questions
- 3
Browses a category and opens a piece
- 4
Adds to bag or requests a commission
- 5
Studio confirms the order or books a visit
