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SYS_AURELLEDEPLOYEDeCommerce_&_Retail

AURELLÉ

Luxury handcrafted jewellery storefront, rings, necklaces, earrings, and bracelets presented with gallery-grade product staging.

AURELLÉ: eCommerce_&_Retail project by SoulPlex Studios

Overview

AURELLÉ sells handcrafted fine jewellery, where the product photograph is the entire sales argument. The storefront is built around that, generous whitespace, restrained type, and collection pages that stage each piece rather than cramming a grid. Collections split across rings, necklaces, earrings, and bracelets, with a browsing flow designed to hold attention on a single piece long enough for it to be wanted.

Key features

  • Collection pages for rings, necklaces, earrings, bracelets
  • Gallery-grade product staging and detail views
  • Restrained luxury type and whitespace system
  • Cart and enquiry flow
  • Responsive across devices
  • Fast image delivery

Pipeline

  1. 1

    Customer enters a collection

  2. 2

    Browses staged product views

  3. 3

    Opens a piece detail page

  4. 4

    Adds to cart or sends an enquiry

  5. 5

    Order or bespoke request routed to the studio