INTERNAL SYSTEMS
Custom CRM & ERP
Software shaped to your process, not the other way round.
Off-the-shelf CRMs are excellent until your process does not match theirs — then you pay per seat, per month, forever, for software your team works around. We build custom CRM and ERP systems for businesses whose workflow is the actual competitive advantage. To be clear about when not to: if HubSpot or Zoho fits you at 80%, use it. Custom is worth it when the remaining 20% is the part that makes you money.
What we deliver
- 01
Custom CRM
Pipelines, contacts, deal stages, activity logging and reporting modelled on how your team actually sells, with WhatsApp and email captured automatically.
PipelinesWhatsAppEmailReporting - 02
ERP & Operations
Inventory, purchase orders, job tracking, invoicing and approvals in one system, replacing the spreadsheet-plus-WhatsApp arrangement most teams run on.
InventoryInvoicingApprovalsGST - 03
Migration From Existing Tools
Data export, cleaning, deduplication and import from HubSpot, Zoho, Excel or a legacy system, without losing history.
MigrationData CleaningImport - 04
Integrations
Two-way sync with WhatsApp, telephony, accounting, e-commerce and — where relevant — SAP S/4HANA over OData.
REST APIODatan8nWebhooks
Technology stack
Typical use cases
- Teams paying per seat for a CRM they half-use
- Businesses running operations on spreadsheets and WhatsApp groups
- Companies whose process does not fit any off-the-shelf product
- Firms needing CRM data to talk to SAP or accounting
- Founders who want to own their system rather than rent it
Scopes we work in
| Scope | What it covers | Price |
|---|---|---|
| Single-Module CRM | Pipeline, contacts, reporting | Get a quote → |
| Multi-Module System | CRM + operations + roles | Get a quote → |
| Migration Only | From existing tool, with history | Get a quote → |
| Support Retainer | Changes + maintenance | Get a quote → |
We do not publish prices. What a project costs depends on scope, integrations and timeline, so we scope it properly and give you one fixed number within 48 hours — and that number is the number you pay. No discovery-call gate before you see it.
Get your numberChoosing
Off-the-shelf CRM vs custom
We will talk you out of a custom build if an existing product fits. Here is the actual test.
| Criterion | HubSpot / Zoho | Custom build |
|---|---|---|
| Upfront cost | Near zero | A real build cost |
| Cost at 20 users over 3 years | Grows every year | One build, plus hosting |
| Time to first use | Days | Weeks |
| Fits an unusual process | You adapt to it | It adapts to you |
| Deep SAP / Tally integration | Limited | Direct |
| You own the data and code | No | Yes |
| Maintenance burden | Vendor | You or us |
| Best when | It fits you ~80% | The other 20% is the business |
Our take:Use HubSpot or Zoho if they fit you at roughly 80 percent — that is the honest answer for most businesses and we would rather say it than sell a build. Custom earns its cost when the remaining 20 percent is where you actually make money, when per-seat fees have overtaken a build, or when integration depth is the point.
FAQ
Custom CRM & ERP questions
Straight answers, with real numbers. If yours is not here, ask — we reply within 48 hours.
Should I build a custom CRM or use HubSpot or Zoho?
Use the off-the-shelf product if it fits you at roughly 80%. Custom is worth it when the remaining 20% is the part that actually makes you money, when per-seat pricing has grown past a build cost, or when your process is a genuine competitive advantage you do not want flattened.
Can we migrate our existing data?
Yes — export, clean, deduplicate and import from HubSpot, Zoho, Excel or a legacy system, with history preserved. Migration can be quoted on its own, and the price depends far more on how messy the source data is than on how much of it there is.
Can it connect to SAP or our accounting software?
Yes. We integrate with SAP S/4HANA over OData and with accounting tools such as Tally, so the CRM is not another island. That integration work is usually what makes a custom build worth it in the first place.
How quickly do I get a quote?
Within 48 hours of sending a brief. You get a fixed scope stating what is in and what is out, one firm price for that scope, a delivery date with milestones, and the stack we would use with the reasoning. Prices listed on the site are starting points; your quote is a single number, and it is the number you pay.
Do you work with businesses outside Vadodara?
Yes. SoulPlex Studios operates from two offices — Vadodara, Gujarat and Jaipur, Rajasthan — and works with clients across India remotely. Studio hours are Monday to Saturday, 09:00–21:00 IST.
What happens after the project goes live?
Every build includes handover documentation, and where relevant a walkthrough for your team. Ongoing support and optimisation can be arranged as a retainer if you want us to keep maintaining and extending the system.
Start a project
Ready to build?
Describe your process — we will tell you honestly if you need custom.
Get a quote